George Carson Joins TTN as Executive Vice President, Marketing
ARGYLE, TEXAS — Todd Neiberger, President and Chief Executive Officer of TTN Fleet Solutions, announced today the appointment of George Carson to Executive Vice President of Marketing for the company. Reporting directly to Neiberger, Carson will provide strategic leadership over marketing, advertising, and communications. He’ll also contribute to efforts at interface design and digital transformation of the company.
“George has served as a mission-critical vendor to TTN Fleet Solutions for nearly a decade,” Neiberger said. “He understands our company and target market, and he has tremendous transportation industry experience. He’ll help align our marketing activities with the promise of our brand, and his longstanding relationships with members of our executive management team will allow him to make an immediate impact. He also has deep experience helping companies through digital transformation, an ongoing theme at TTN Fleet Solutions.”
Prior to accepting this role at TTN Fleet Solutions, Carson served as managing partner of The Carson Group, a business-to-business advertising agency he co-founded in 1994.
With nearly three decades of experience in transportation marketing, he has worked as a consultant to a long list of the nation’s most trusted and best-known transportation companies. Carson will continue to be involved with the company he founded; however, others at The Carson Group will pick-up additional responsibilities as Carson moves into his role with TTN Fleet Solutions.
“TTN Fleet Solutions is a technology company poised for continued growth,” said Carson. “The company has been an important client of mine for nearly a decade, and I couldn’t be more enthusiastic about stepping into a closer relationship with Todd and his team. Among companies I know well, this is the one I think is capable of exponential growth, and I’m grateful for the opportunity to be a part of the management team that will make it happen.”
Carson resides in Hudson, Ohio with his wife of 27 years, Lisa Carson. They have five children, including Oliver, Gwen, Elliot, Sullivan, and Finn.
TTN Fleet Solutions helps customers achieve better business results with industry-leading, on-demand, fleet maintenance technology and services. The company offers emergency roadside assistance, towing and accident management, scheduled and preventive maintenance, software, and call center solutions.
For more information, visit www.ttnfleetsolutions.com.